Beautiful Trash


Comparing packaging developments from the past 20 years, how have graphic designers adopted sustainable attitudes in order to solve the packaging problem; specifically in the supermarket sector?

For my thesis I packaged the final printed book as through it were a packaged food item on a supermarket shelf; the design is cohesive with the subject matter.
I chose yellow to ellicit a ‘warning’ colour wherein the pakcaging solutions we currently use are limited and not eco-friendly.